The audiovisual production

Based upon its overall budget, in 2017 the Italian audiovisual production industry (excluding the news and sports genres) has totaled a value of nearly €1 billion.

When measured in editorial macro-areas, the Italian audiovisual industry reveals the primacy of non-factual scripted genres (TV Movies, series, miniseries, sit-coms, soap-operas, telefilms) per value of production.

Overall, this content accounts for about 38% of the entire audiovisual product market, with a production value between €360 and € 380 million.

Other television and Internet / OTT genres (animation, entertainment shows, talk shows, documentaries, factual and in-depth programs, etc.) total between €310 and € 340 million.

Breakdown of the 2017 domestic audiovisual industry value (including co-productions) by main fields (tv, theatrical, internet) and by macro genres
(€ millions and %)

Source: e-Media elaboration
Data referring to the 2017 cinema production budget are based on the report “Tutti i numeri del cinema italiano – Anno 2017” produced by the Direzione Generale Cinema del MiBAC. These data refer to «admissible films» alone, meaning to feature films that actually presented a DIL (Denuncia Inizio Lavorazione), a production start date. Data referring to TV and OTT products are the result of e-Media estimates prepared on the basis of direct consultations with the players.