Researches Italian Original

Italian original audiovisual productions: economic values, trends, and challenges in a rapidly developing sector

E-Media | January 2019

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Centrality of the audiovisual production

The ability to produce audiovisual original content is one of the main levers for the growth of Creative Industries and for the entire social and economic development of the country.

A high-quality audiovisual industry – that can attract consumers of different genres distributed on all platforms, even globally – is crucial for an increasingly qualified growth of the Italian Digital Economy.