Researches Italian original

The domestic audiovisual production: economic values, trends and challenges of a fast-developing industry 2020

eMedia Institute | September 2020

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The audiovisual market in Italy

Despite the rapid growth of the online video environment, television remains the central medium in the audiovisual system. Over the past years, however, the only growing revenues have come from the OTT Internet offer. This trend has increased over 2019 and even more in 2020, also following the Covid-19 pandemic.

Structure and evolution of the audiovisual market revenues in Italy 2003 – 2019
(€ million and %)