Researches Italian original

The domestic audiovisual production: economic values, trends and challenges of a fast-developing industry 2020

eMedia Institute | September 2020

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The strategic value of production

In the evolutionary context of the new economy of audiovisual platforms, the ability to produce original content is one of the main strategic objectives for the media system and the entire Country.

A valuable audiovisual production, capable of attracting different audiences within different genre segments and of being delivered on all platforms, also globally, is crucial to the increasingly qualified expansion of the domestic Digital Economy.

Without valuable original content, even the entire Broadcast – Broadband system of the DTC (Direct to Consumer)platforms gradually weakens.