Original content
Compared to 2021/2022: OTT original titles increase and linear decline
Original scripted content: number of titles by month of airing
Original content: offer ratio
* Titles whose episodes are previewed on streaming platforms and then distributed on networks are considered products of the linear offer and not of the OTT offer.
Network scripted: the free and pay original offer
In a trend of decreasing original content on networks, the ratio between free and pay productions remains stable both in intensive terms (in the previous season the ratio of titles was 20% pay versus 80% free) and extensive (in the 2021-2022 season the ratio was 11% pay vs 89% free)
Produzione free: comprende i contenuti originali italiani in onda su Rai1, Rai2, Rai3, Rai Yoyo, Rai Gulp, Canale 5, Italia 1, Frisbee e TV2000
Produzione pay: comprende i contenuti originali italiani in onda su Sky Uno, Sky Serie, Sky Atlantic, Sky Cinema e DeaKids
Compared to the previous year, the same number of original titles was recorded for pay networks (16) while that of free-to-air networks recorded a significant drop (from 66 to 59, -11%).
The hours of original content for pay TV networks have remained nearly unchanged compared to the previous year (+1.8%). Instead, the volume of production hours for free-to-air networks decreases by 6% overall
OTT scripted: free and pay original offer
The scripted offer exclusively for video-on-demand advertising platforms is stable, while the SVOD offer is still predominant and growing. In the ratio between offers, pay productions in the previous year accounted for approximately 76% in terms of titles and 81% in terms of hours.
Free productions (AVOD): include original Italian content uploaded exclusively (digital only) on RaiPlay, Serially, Chili (sezione AVOD) Pay productions(SVOD): include original Italian content uploaded on Netflix, Amazon Prime Video, Disney+, Paramount+
AVOD titles remain stable (+1 title), especially thanks to two new original series from Serially and Chili, while SVODs go from 25 to 32 titles (+28%).
Both AVODs and SVODs focus on shorter format content. Compared to the previous season, the free offer presents an 11% cut in terms of hourly volume, while the pay offer grows (+16%), but at a less rapid rate than the titles
Scripted players: who is who, offer increase and decrease
The titles and hour increase is positive for Amazon Prime Video (mainly due to the distribution of licensed films) and negative for Netflix. Paramount has leaped in hourly terms, thanks to content for the newly created SVOD platform. Rai has significantly reduced its number of titles and hours while increasing the Rai3 and Rai2 offers. Other players are stable.
