Innovation
Players Innovation (1/2)
With the exception of Rai3 and Rai2, novelties are generally on a downtrend. Among OTTs, Amazon Prime Video jumped (+78% increase in new titles, mainly Movies). Also noteworthy is the Paramount+ debut in scripted productions (+3 titles). Netflix cuts down on new releases by 25%.
Players Innovation (2/2)
Besides the networks with few titles, the original linear offer is mainly made up of renewals. In the overall hours of OTT platforms, new releases dominate in the large VOD catalogs (100% Amazon Prime Video, RaiPlay and Paramount+ and 76% Netflix).