Researches Intrattenimento 2020

2021 unscripted supply — Report on the domestic audiovisual production

CeRTA — Centro di Ricerca sulla Televisione e gli Audiovisivi | October 2021

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Innovation Index

The Innovation Index of Entertainment
Increase in original products (over half of the total and + 23% compared to pre-pandemic), yet only 1/5 impact on the hour volume supply (+ 7%)

The Innovation Index of Entertainment: Linear vs. Streaming
Important growth of new products on OTT platforms

The Most Innovative Networks /Absolute Value
Thematic “cultural” channels show the greatest “innovation index”.
Among generalist networks, Rai2 and Nove spring forward

The Most Innovative Networks /Hour Volume
Thematic “cultural” channels show the greatest “innovation index”.
Among generalist networks, Rai2 and Nove spring forward

Ratings of Original Shows
Despite promising launches, original projects sometimes struggle to reach network average ratings

The Innovation Index of Entertainment: International Formats
Less formats but more innovation: 1/3 of the international formats are season debuts (+8% compared to pre-pandemic)