Genres

Generalist TV Genres: Dominating, Extensive, Intensive
Infotainment, Talk, T-R-D shows rule prime time; Docu has grown as an «intensive genre».
Magazine and Infotainment lead daytime, container shows are still considered the «extensive genre»

Docu (and Magazine) Stands Out on OTT Platforms
Hour volume of docu titles are rising in documental and docu-serie subgenres, as well as Magazines.

Genres: Generalist Model vs. Multi-channel
Infotainment, Talk, Magazines are the main genres of traditional broadcasters.
Docu, Magazines, Factual, T-R-D increasingly identify multi-channel platforms, while TV8 explores container shows

The Generalist Model: «Flagships»
Rai1 focuses on Container shows and Infotainment, but Magazine contents are growing. Canale5 chooses Infotainment and T-R-D shows.

Generalists, Minigeneralists and Thematic Channels: Titles The Transversal Rise of Docu
Each network defines its own entertainment identity with two or more prevailing genres. The transversal rise of Docu
Nove bets on Game shows as its «extensive genre»

A Focus on Docu
A growing genre on multi-channel platforms thanks to its subgenres: Docureality, Documental, Docuserie.

Entertainment Supply Models
The multi-channel model offers greater “generalism” and Factual is its flagship product.

The Relevance of Unscripted Content
Entertainment ratings on main networks

When Entertainment Improves Networks
Percentage increase in audience ratings for broadcasted unscripted content