The scenario
Kids TV: Original Production
Domestic publishers (Rai and De Agostini) are more active in original productions (over 80% total)
Among the original production genres, entertainment rules (42%), and 1/3 are animation products
Kids TV: International Catalogues
Global players draw from catalogs.
Italian publishers display greater balance between international productions and acquisitions.
* The total number of titles must be intended as broadcasted (some products can be broadcast on several channels, even by different publishing groups in the same season)
A sector characterized by international co-productions
| Productions | Nations |
| PJMasks | UK + FR |
| Dott.ssa Peluche | USA + IE |
| Curioso come George | USA + CA |
| Alvinnn!!! And the chipmunks | FRA + USA |
| Ricky Zoom | UK + FR + CN |
| PoCoYo | UK + USA + ES |
| Zac Storm | FR + IT + KR |
| Paf il cane | FR + IT + BE |
Kids TV: Original Productions
A lively and varied landscape set between specialized production companies and new «entries»
Kids-oriented products
| Production company | Title |
| Rainbow | Mia and me (IT+CA+DE+NE) |
| Rainbow | WinX Club (IT + USA) |
| Rainbow | Maggie e Bianca |
| Studio Bozzetto e co. | TopoTip |
Content factory
| Production company | Title |
| Kids Me | Unlockdown |
| Rainbow | Monstershop |
From unscripted to Kids Tv
| Title | Title |
| Stand by me | Jams |
| Stand by me | Sara e Marti |
| 3Zero2 | Marta e Eva |