The scenario

The Scenario of Branded Entertainment
Branded entertainment content is in line with the pre-pandemic figures (7%)
Branded entertainment is now also on OTT platforms (13% total titles)

The Scenario of Branded Entertainment /The product sectors

The Scenario of Branded Entertainment /Publishers
Discovery, Cairo Communications and Mediaset are the most active players.

The Scenario of Branded Entertainment /networks, platforms
La7 is the network with most «branded» content.