Production Models
“Generalist” model
Compared to pre-pandemic, traditional broadcasters have increased outsourced production (+11% in title volume)
«Generalist» model: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
“Generalist” model /Titles
«Generalist» model: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
“Generalist” model /Hours
«Generalist» model: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
“Multi-channel” model
Compared to pre-pandemic, multi-channel operators have decreased Outsourced production (-12%)
- 100% indie:
History Channel, Food Network; HGTV, La7d, LaF, Motor trend, MTV, Nove, Realtime, SkyUno, Rai4, ComedyCentral, NatGeo, SkyArte (96% esterna) - Multi-channel: model
a prevalenza esterna, Dmax (88%), Tv8 (92%), Iris (67%), La5 (57%) - In-house production
a prevalenza interna, Focus (95%), RaiStoria (83%), RaiPremium (80%)
“OTT platforms” model
The digital-only model awards outsourced production
- 100% made in indie:
Discovery+, MediasetPlay, Netlfix - Generalist model:
RaiPlay (57% in-house)
Hour Volume Within Generalist TV (compared to pre-pandemic)
Entertainment shows recorded a total loss of 19% on the daily average of generalist networks.
