Researches 2017-2018 Season Balance


The offer data of Rai, Mediaset, Sky, Disney, Discovery, Netflix

Osservatorio della Fiction Italiana | July 2018

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Number of evenings

Compared to the past season, the number of evenings programming original Italian TV fiction has slightly decreased on Rai (-4) and increased on Mediaset (+7). The interseasonal totaling is positive (+3). Overall, Rai evenings more than double Mediaset’s.  

TV fiction: first-run evenings

Rai and Mediaset – from 2006-2007 to 2017-2018

TV fiction: primetime evenings – season 2017-2018
Rai, Mediaset, Sky, Disney, Discovery 
% number of evenings and absolute values

2017-2018Differences with 2016-2017
Rai115-4
Mediaset55+7
Sky17=
Discovery0-6
Disney0=
Totale 187-3

In addition to Rai and Mediaset, only Sky airs primetime TV fiction. Disney places its family shows in daily strips far from primetime. This season, Discovery didn’t produce TV fiction, and the offer supplied by Netflix cannot yet be classified according to the programming line-up.

Rai’s offer of primetime Italian titles is still dominant and retains last season’s percentages. Mediaset increases its share with the interseason, compensating for the loss of Discovery products. Sky replicates absolute values and percentages of the past season.

TV fiction: number of evenings (first-runs and reruns)
Rai and Mediaset. Season 2017-2018

Rai confirms its use of reruns in primetime which are mainly episodes of Il commissario Montalbano, as in the past.

First runsReruns
2017-2018 (ore)Diff. interst.2017-2018 (ore)Diff. interst.
Rai115-419-11
Mediaset55+71+1
Totale170+320-10

Compared to the past season, Rai’s offer of primetime Italian TV fiction reruns have decreased.