Researches Intrattenimento 2020

2021 unscripted supply — Report on the domestic audiovisual production

CeRTA — Centro di Ricerca sulla Televisione e gli Audiovisivi | October 2021

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The Features of Branded Entertainment

The Features of Branded Entertainment /Daytime
Magazine and Factual are central and mainly daytime, yet increasing in prime time (+13% compared to pre-pandemic)

The Features of Branded Entertainment /Genres
Magazine and Factual are central and mainly daytime, yet increasing in prime time (+13% compared to pre-pandemic)

Production companies

A varied scenario

Casa di Produzione
Banijay Italia
Fremantle
JumpCut
Level 33
Ballandi Arts
Zerostories
ME Productions
3Zero2