Researches Unscripted 2022

Unscripted Supply 2022

CeRTA — Centro di Ricerca sulla Televisione e gli Audiovisivi | October 2022

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Genres

Dominant, extensive and intensive genres in linear TV
In prime time, Docus are the main intensive genre; Talk shows and Magazines dominate by extension of hours, especially in daytime. In daytime, Magazine, Talk and Infotainment dominate

OTTs genres branch out
Docus dominate as intensive and extensive genres, followed by Magazine, Infotainment and Entertainment

Genres: generalist vs. multichannel
Among traditional broadcasters, Magazine and Infotainment excel and talk shows are an extensive genre. Among multichannels, Magazines are the most extensive genre

The generalist model: the «flagship TV channels»
Rai1 increases its Magazine titles and strengthens Entertainment in hourly volume. Canale5 also focuses on Entertainment as an intensive genre; T-R-D, Infotainment and container shows dominate in terms of hours

(Minor) generalists, minigeneralists and thematic channels: formats
Channel Nove diversifies its genres by focusing on Docus; Tv8 enhances game shows; La7 focuses on talk shows and Magazines. The cold model is dominated by Docus.

(Minor) generalists, minigeneralists and thematic channels: hours
Within the warm model, generalist content such as Talk shows, Game shows, and Infotainment lead in hourly volume; Within the cold model, Docus and Magazines (La7 is more and more focused on talk shows)

FOCUS ON DOCUS: the rise of documentaries and the growth of the docuseries

The entertainment supply model: time slots
Generalist TV rewards Magazines in daytime and diversifies primetime. The multichannel model focuses on Docus in all slots