Production Models
Generalist production model: growing compared to 2021
In the in-house and outsourced ratio, in-house productions prevails with 63% of titles and 73% of hours (2021: 60% and 71%)
Modello «generalista»: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
Generalist production model: growing compared to 2021 / Titles
In the in-house and outsourced ratio, in-house productions prevails with 63% of titles and 73% of hours (2021: 60% and 71%)
«Generalist» model: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
Generalist production model: growing compared to 2021 / Hourly volume
In the in-house and outsourced ratio, in-house productions prevails with 63% of titles and 73% of hours (2021: 60% and 71%)
«Generalist» model: Rai1, Rai2, Rai3, Rete4, Canale5, Italia1, La7
Increases / decreases
The generalist model has grown in titles: +27% in-house productions and + 13% indies. As for the hours, 10% was lost (in-house -7%; outsourced -16%).
Detailing the title increase, in-house productions have grown by 50% in the Rai group. Outsourced productions grow only in Rai (+ 25%) while they drop in Mediaset (-8%) and Cairo Communication (-41%).
Multi-channel production model
Detailing the in-house and outsourced ratio, outsourced productions prevail with 68% of titles and 57% hours (but in the previous season it was 81% and 67% compared to the sample!) The polarization between indie commissioner networks vs in-house production networks is strengthened.
Increases:
Titles grow by 24% compared to last year (4% outsourced content; 104% In-house content)
The hours, on the other hand, have grown by 39% overall (in-house content +54%, while outsourced content drops slightly: (-3%).
- 100% indie:
Cielo, Crime+Investigations, Food Network, Nove, Nat Geo, HGTV, History Channel, La7d, LaF, Rai4, SkyUno, Motor Trend, Tv8, MTV, Realtime, Sky Documentaries, Sky Nature - Multi-channel model:
Mainly outsourced: Dmax (88%) Realtime (97%), SkyArte (96%) - In-house productions:
Mainly in-house: Rai5 (71%), Focus (81%), TV2000 (88%) RaiStoria (96%), RaiPremium (100%),La5; Iris; Canale 20.
OTT production model
The streaming model favors independent productions, but in-house titles have however increased (last year’s ratio was 75% vs 25%) thanks to the role of Raiplay. The percentage increase compared to last year marks +92% of in-house titles and +29% of outsourced titles (total increase + 39%)
In-house production: entirely realized by OTT
Outsourced production: commissioned by or coproduced with an independent production company
Total indie Vs Mixed model
In-house production: entirely realized by OTT
Outsourced production: commissioned by or coproduced with an independent production company
Time slot within the generalist model (interseasonal variation 2020-2021)
Entertainment recorded a total loss of 19% on the daily average of generalist channels
