Innovation Index
The innovation index of entertainment
Prevalence of new titles (57%, with an increase of 21% compared to the 2020/21 season), but with limited hourly relevance (27% drop). 85% of the total hourly volume programming are renewals
The innovation index of entertainment / Titles
Among the genres that drive innovation in terms of titles, Docus, Magazines and Entertainment shows are leaders. The low share of new programs in terms of hours is due to the large renewal of Magazines, Infotainment, and Container shows
The innovation index of entertainment / Hours
Among the genres that drive innovation in terms of titles, Docus, Magazines and Entertainment shows are leaders. The low share of new programs in terms of hours is due to the large renewal of Magazines, Infotainment, and Container shows
The innovation index of entertainment
Formats are shorter and shorter: 2/3 of the titles have up to 4 episodes (45% are one-shot titles). Innovation is linked to short formats: 90% of one-shot titles and 68% for 2-4-episode titles
The innovation index of entertainment
Formats are shorter and shorter: 2/3 of the titles have up to 4 episodes (45% are one-shot titles). Innovation is linked to short formats: 90% of one-shot titles and 68% for 2-4-episode titles
The innovation index of entertainment
Among short formats, new products prevail in terms of hourly volume: 85% are one-shot products Among long-sized products, 88% of the hourly volume are renewals
The innovation index of entertainment
Among short formats, new products prevail in terms of hourly volume: 85% are one-shot products Among long-sized products, 88% of the hourly volume are renewals
The innovation index of entertainment: linear vs. streaming
General growth of original products in absolute terms. Linear TV reported 55% of the new products (+ 35% increase compared to the previous season) OTTs are experimental platforms (3/4 of the titles are original)
Innovation among players \1 – Most innovative networks in absolute terms
Rai is the most innovative broadcaster with strong increases in original titles on its generalist channels (Raidue: + 13%, Raitre: + 143%) and digital (RaiPlay: + 38%), while “cultural-educational” channels are consolidated. Among OTTs, Amazon Prime Video leaps ahead (200% increase in terms of new titles)
Innovation among players \1 – Innovation on OTT platforms
Among the thematic and highly targeted networks, original productions decrease in hours, but reveal a total or high rate of innovation
Innovation among players \2
Thematic channels supply the largest “innovation index” for the overall unscripted volume. Nove and Tv8 are the first-ranking channels among the “minor” generalists.
Innovation among players\3
Among OTTs, Netflix and Amazon Prime Video are the two platforms with the greatest experimental vocation. RaiPlay innovates its hourly offer for 60%
Innovation among players \4 – The most innovative networks as for their unscripted supply volume
Among the thematic and highly targeted networks, original productions decrease in hours, but reveal a total or high rate of innovation
Innovation among players \4 – The most innovative OTT platforms as for their unscripted supply volume
Among the thematic and highly targeted networks, original productions decrease in hours, but reveal a total or high rate of innovation
The innovation index of international formats
Only 1/4 of the adaptations are original this season
