Fiction investments

The total value of fiction production could reach €900 million in 2023 (+100% compared to 2018), mainly thanks to the growth in spending by SVoD operators.

Steady over the last few years, investments in fiction content made by linear TV operators (essentially RAI, Mediaset, and Sky) underwent a contraction in 2021 and may not grow over the next two years, staying at € 240 million. The value also includes in-house investments for fiction content made by online platform operators. Between 2019 and 2020, investments in original Italian products made by SVoD operators (essentially Netflix, Amazon, and Disney) almost doubled, reaching € 100 million.

Between 2021 and 2023, the demand from SVoD operators could grow significantly, by 2023 reaching the same investments in fiction content made by linear TV operators.

Growth forecast in the value of fiction production and investments for tv and online platforms /Broadcasters
(€ million)

Source: eMedia for APA

Growth forecast in the value of fiction production and investments for tv and online platforms /SVoD operators

Source: eMedia for APA
The values shown here are the result of eMedia’s elaborations on data provided by the operators on the demand side (audiovisual producers, linear TV operators, and VoD operators) and analysis of company financial statements. These are entirely provisional estimates.