The strategic value of production

The production of cine-video-television content is the development drive of the audiovisual market and the entire national economy

In the audiovisual market chain, among the upstream segments of the value chain, activities related to the production of content (the creation and realization of original works, whether stock or stream, scripted or unscripted) represent the main and most profitable factor, both in terms of the economic (direct, indirect and induced) and the social and cultural impact.

The production of original content is central and essential for all linear and non-linear audiovisual platforms. It is the distinctive and irreplaceable feature of the supply.

Within the sectors that make up the Creative Industries, the audiovisual sector and more specifically the production of original content plays a primary economic part and has increasingly become the ‘identity’ factor of a community, unmatched and fundamental to social cohesion. 

Source: eMedia for APA