Innovation index

Studio-based vs. non-studio-based
Non-studio-based productions continue to grow (66% of the total and +5% compared to the previous season) Less than 1/3 of the outsourced content is made in-studio, which is down by -24%

The activity of production companies / Titles
Productions created by Majors have decreased (with the exception of FremantleMedia, which increased by 50%) The impact of domestic production companies is growing (Ballandi +36%, Blue Yazmine +60%) Variety increase among minor production companies: 72% produced 1 title in the season

The impact of innovation on ratings
Fiorello and Gialappa’s Band are positive exceptions that drag Rai2 and TV8, respectively. In general, the new seasonal releases on generalist TV struggle in terms of ratings

The added value of independent production
The long-term domestic and international formats created by independent production companies improve the networks’ performance. Fascino has a significant impact on Canale 5’s ratings

The role of genres on network performances
T-R-D, Infotainment and Entertainment are the genres that improve the primetime ratings for the generalist networks. Positive although in decrease the impact of Talk Shows on La7