Breakdown of the added value and employment
Breakdown of the added value and employment by Ateco classification and audiovisual field
Anno 2018 (absolute value and percentage)
ADDED VALUE
| Ateco | Ateco Classification | Million euros | Audiovisual field | ||
| Cinema | Television | Mixed | |||
| 5911 | Theatrical film, video & TV production | 1.735,3 | 465,5 | 894,1 | 375,7 |
| 5912 | Theatrical film, video & TV post-production | 304,1 | 74,0 | 141,4 | 88,6 |
| 5913 | Theatrical film, video & TV distribution | 162,4 | 89,5 | 36,4 | 36,5 |
| 5914 | Exhibition | 644,9 | 644,9 | 0,0 | 0,0 |
| 6020 | TV programming and broadcasting | 3.250,5 | 0,0 | 3.250,5 | 0,0 |
| TOTAL AUDIOVISUAL CORE | 6.097,2 | 1.273,9 | 4.322,5 | 500,9 | |
| PERCENTAGE SHARE 2018 | 100,0 | 19,3 | 71,2 | 9,5 | |
| PERCENTAGE SHARE 2017 | 100,0 | 19,9 | 71,9 | 8,2 |
EMPLOYMENT
| Ateco | Ateco Classification | Employee count | Audiovisual field | ||
| Cinema | Television | Mixed | |||
| 5911 | Theatrical film, video & TV production | 14.754 | 3.957 | 7.602 | 3.195 |
| 5912 | Theatrical film, video & TV post-production | 2.614 | 636 | 1.216 | 762 |
| 5913 | Theatrical film, video & TV distribution | 1.355 | 746 | 304 | 305 |
| 5914 | Exhibition | 5.986 | 5.986 | 0,0 | 0,0 |
| 6020 | TV programming and broadcasting | 25.439 | 0,0 | 25.439 | 0,0 |
| TOTAL AUDIOVISUAL CORE | 50.148 | 11.326 | 4.322,5 | 4.261 | |
| PERCENTAGE SHARE 2018 | 100,0 | 21,0 | 69,2 | 9,8 | |
| PERCENTAGE SHARE 2017 | 100,0 | 21,1 | 70,5 | 8,4 |
Source: Fondazione Symbola estimate
Companies that work predominantly in the theatrical industry (cinema), on the other hand, contribute by 20.9% or slightly less than 1.3 billion euros. Finally, a residual share of 8.2% (nearly 500M euros) is owed to businesses that operate equally within both classes.
In terms of employment, the figures remain practically unchanged, although companies that operate predominantly in television display a small slip (68.9%; 34,561employees) while those that produce cinema have grown at the same pace (22.6%; 11,326 employees.) The mixed area, featuring companies without a particular area of prevalence, continues to account for less than 10% (more precisely, 8.5%; 4,260 employees of a total of over 50,200.)
The dynamics taking place in the industry highlight aspects that deserve to be underlined. As a result of the technological changes, the organizational balance among companies that operate within different fields has progressively changed: those involved in the production activity (Ateco 5911 – Theatrical film, video & TV production) are losing their strict cinema or television specialization. The result is an extremely favorable dynamic for the so-called “mixed” companies, which produce content both for the box office and for television channels. This explains how in a single year this type of company has increased by about a quarter in wealth and employment, in contrast to specialized companies in one or the other field, which instead have recorded negative performances.
Television companies, on the other hand, seem to focus on post-production and distribution activities, which are mainly linked to the phenomenon of TV series and the development of on-demand channels. Especially in regard to distribution, the data referring to the last twelve months indicate a +25% increase in added value and an almost +30% increase of employment within this particular category (Ateco 5913 – Theatrical film, video & TV distribution). Also television post-production has recorded an excellent performance, equivalent to +9.4% produced wealth and +15% employment.