Articles audiovisual

The launch of the new online APA platform dedicated to the audiovisual sector

by Giancarlo Leone | 10.04.2019

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After the presentation of the 1st Report on the National Audiovisual Production that took place in Rome on March 12th, APA is delivering a further contribution to the knowledge of the sector with “APA Research: The Audiovisual Figures,” a new online platform that can be accessed exclusively from our website.

All users are given the opportunity to consult a constantly updated area featuring researches, news related to the sector, and all those data that, for the first time, can actually provide the true dimension of the Italian audiovisual industry. The portal will guarantee a constant scrutiny of the audiovisual production state in Italy on one hand, while delivering specialized news and surveys bound to specific products or themes of interest, on the other.

The first content distributed through the new APA portal will be the unabridged version of “Italian Original,” a research developed by E-Media – the first to underline the revival phase currently experienced by the national audiovisual production, which has reached a value close to 1 billion euros, together with data of the Observatory on Italian Fiction (OFI), a group that records the results in terms of hours of TV fiction (TV movies, series, miniseries, sitcoms, soap-operas, collections) broadcasted by Rai, Mediaset, Sky and Disney and Netflix within the domestic audiovisual market.  

Our ambition is to give a contribution in opening a path of shared knowledge and in promptly recording the significant transformation of the entire audiovisual supply chain, such as the changes taking place in the distribution of linear and non-linear content and in the production of Italian scripted series for television, cinema, entertainment, documentaries, animation, web, etc., which are more and more international.

Researches will also be sided by editorials and comments from experts of the industry, for a final project that aims to raise awareness concerning the editorial, technological and distributional transformations within the audiovisual sector.