Genres
TALENT/REALITY/DATING (T-R-D)
Total: -7% Titles; +40% Hours
| Generalist | Multichannel | OTT | ||
| Titles: -17% | Titles: -17% | Titles: +80% | ||
| Hours: +62% | Hours: +21% | Hours: +40% |
FACTUAL
Total: +21% Titles; +17% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +50% | Titles: +39% | Titles: +50% | ||
| Hours: +134% | Hours: +11% | Hours: -42% |
MAGAZINE
Total: -7% Titles; +7% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +1% | Titles: -21% | Titles: +7% | ||
| Hours: +2% | Hours: +24% | Hours: -49% |
GAME
Total: -36% Titles; -2% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +11% | Titles: -54% | Titles: x | ||
| Hours: +4% | Hours: -6% | Hours: x |
INFOTAINMENT
Total: = Titles; +12% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +17% | Titles: = | Titles: -60% | ||
| Hours: +14% | Hours: -28% | Hours: +116% |
TALK
Total: +7% Titles; +1% Hours
| Generaliste | Multichannel | OTT | ||
| Titles: +13% | Titles: -33% | Titles: x | ||
| Hours: +1% | Hours: -25% | Hours: x |
ENTERTAINMENT
Total: +9% Titles; +3% Hours
| Generalist | Multichannel | OTT | ||
| Titles: -18% | Titles: +35% | Titles: +88% | ||
| Hours: -15% | Hours: +52% | Hours: +17% |
DOCU
Total: -1% Titles; +3% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +39% | Titles: -20% | Titles: +38% | ||
| Hours: +94% | Hours: -23% | Hours: -3% |
CONTENITORE
Total: +7% Titles; -12% Hours
| Generalist | Multichannel | OTT | ||
| Titles: +9% | Titles: = | Titles: x | ||
| Hours: -14% | Hours: -3% | Hours: x |
Genres: 2020-2023 interseasonal variation
Docs are a stable, intensive genre. Slight growth in entertainment. In the hourly volume, Infotainment increases. Containers continue contracting, T-R-D grows.
Generalist model: top primetime shows
Rai1 focuses on Magazines and Entertainment titles, while Infotainment and Containers dominate the hourly volume. Canale5 strengthens Entertainment as an intensive genre; T-R-D is an extensive genre par excellence
Multichannel genres: the three-year period 2020-2023
Main genres, linear TV title & hourly volumes
Primetime: Docs are an intensive genre. T-R-D has become the most extensive daytime genre. Magazines dominate, followed by Talk Shows, Containers, Infotainment
Minor generalists, mini-generalists and topics: the shows
Overall “warming up” of the offer. Nove keeps diversifying genres; TV8 enhances Game Shows and Entertainment; La7 focuses on Magazines and Talk Shows. Docs are the main genre of “cool models”
Minor generalists, mini-generalists and topics: the hours
Overall “warming up” of the offer. Nove keeps diversifying genres; TV8 enhances Game Shows and Entertainment; La7 focuses on Magazines and Talk Shows. Docs are the main genre of “cool models”
Genres in OTT: trend in the three-year period 2020-2023
Docs are the leading genre; Entertainment leaps further; T-R-D grows. The hourly volume of Infotainment intensifies (Mediasetinfinity’s GF Vip Party weighing heavily)
Entertainment offering models: titles in time slots
Generalist TV diversifies slots, turning on Entertainment in primetime and enhancing Magazines in daytime. The multichannel models keep Docs as the leading primetime genre, transversal to the factual and magazine slots.
