Researches 2018-2019 Season Balance


The offer data of Rai, Mediaset, Sky, Disney, Discovery, Netflix 2019

Osservatorio della Fiction Italiana | October 2019

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Number of evenings

Number of Original TV Fiction Evenings

Rai and Mediaset – from 2006-2007 to 2018-2019

  • Compared to the past season, the number of evenings airing Italian original titles has slightly decreased in Rai (-10) and is less than half in Mediaset (-29). 
  • The interseason comparison is negative (-39). 

Primetime Titles – Season 2018-2019

Rai, Mediaset, Sky, Fox 
% on number of evenings and absolute values

2018-2019Interseason diff. w/2017-2018
Rai105-10
Mediaset26-29
Sky16-1
Fox4-4
Total 151-36
  • In addition to Rai and Mediaset, Sky and Fox also produce and air primetime titles. 
  • Rai’s offer of Italian titles in primetime confirms the high percentage of the past season. 
  • Over this season, Rai alone has supplied more than two thirds (2/3) of the original primetime titles.

Number of TV Fiction Evenings (Originals + Reruns)

Rai and Mediaset 
Season 2018-2019 and Interseason Comparison

RaiMediaset
2018-2019 (hours)Interseason Comp.2018-2019 (hours)Interseason Comp.
PV105-1026-29
Reruns23+40-1
Total128-626-30
  • Rai has increased primetime reruns, partly offsetting the decrease of original TV fiction evenings.
  • Once again, the title with most reruns was Inspector Montalbano (10 evenings)
  • Raidue broadcasted the first seasons of Rocco Schiavone and La porta rossa in primetime, right before airing the new seasons.

Weekly Programming of TV Fiction
Number of Evenings per Channel 
Rai and Mediaset – Original Titles

  • Raiuno aired 83 evenings of TV fiction, meaning 63% (vs. 56% of the past season) of all titles supplied by Rai and Mediaset together. Raiuno confirmed its evenings: Monday, Tuesday, Thursday.
  • Canale 5 concentrated more than two thirds of its titles on Sunday, confirming and strengthening an appointment viewing of the past season.
  • Raidue chose a single appointment viewing for its titles (Rocco Schiavone, La porta rossa, Coliandro) airing them all on Wednesday.
  • A new fact is the complete absence of counterprogramming among Italian primetime TV fiction.