Focus 2024
The Kids TV Landscape*
WarnerBros. Discovery+ is again the network that mostly diversifies its offer (42% titles broadcast in the season, up +16%) Domestic productions or co-productions represent 16% of the aired content (+2%) Animation leads the genres (3/4 of the total offer)
* Titles are computed as gross of the distribution (some products can be broadcast on multiple channels over the same season even on different networks)
Kids TV’s Original Productions*
Rai is once again the leading broadcaster of original productions. WarnerBros. Discovery (+90% increase) joins the domestic arena. Animation grows again (+46%); 1/3 of original productions is Entertainment content
* Content produced by Italian production houses or Italian broadcasters alone or in co-production with a significant share of Italian companies.