Focus on animation

Animation is the strongest format in original productions and co-productions in the Kids sector:
– 44% compared to the macro-genres of the offer
– 88% increase compared to the previous season

3 key elements currently characterize the sector:

1) National specificity as a crucial element for the production chain

• project development in Italy with an eye on global circulation
• animation as a vehicle of national culture and “professional knowledge”
• enhancement of its educational vocation
• progressive consolidation of the employment capacity of the sector

2) Animation content is more adaptable to the formats required in the global scenario of the multi-platform supply

• long seriality with a short content format
• episodes of variable length according to specific targets
• greater possibility of experimentation (hybridization with live action)

3) Strategic criticality of the IP theme

• difficult balance between the need to build co-production partnerships and to be in control of the content
• importance of merchandising against a cyclical market trend