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Italian Audiovisual Production: Economic Value & Industry Trends

eMedia | October 2025

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Investment Estimate in the Production of Italian Original Content

Total Production Investment Estimate of Italian Original Audiovisual Content for Cinema, Tv and Vod
(€m and %)

  • 2024 is characterized by a further increase (+10%) of the total production cost of Italian Original works intended for Movie Theaters (Films), TV, and VoD across all scripted genres (Fiction, Documentaries, and Animation) and unscripted (Entertainment, Infotainment, Talk Shows, Magazines, etc.).
  • The 2024 growth is in line with the average compound annual growth rate (CAGR) for the period 2018–2020 (+10.3%)

Production Investment Estimate of Italian Original Content for Cinema, Tv and Vod
(€m)

Source: eMedia for APA. Data regarding works for Cinema is sourced from the General Directorate for Cinema and Audiovisual – MiC

  • The sum of scripted and unscripted works for TV and VOD totals a production cost of €1,328m, increasing from 2023 (+4%).
  • Investments in film production for Cinema (€837m in 2024, +19% compared to 2023) have significantly contributed to this growth, while production for TV and VOD remains stable or experiences minimal overall growth.

Production Investment Estimate of Italian Original Content for Tv & Vod by Macro-Area Genres
(€m and %)

  • With a total production investment of €938m, scripted TV&VOD represents the main production area in terms of scale, also characterized by a significant average annual growth rate (CAGR: +11%)