Researches Seasonal Balance: 2021-2022

TV series: Balance of the season 2021-2022

Osservatorio della Fiction Italiana | October 2022

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Time slots

Fiction programming (hourly volume)
Not including platforms (Rai Play, Now, Netflix, Amazon Prime Video, Disney+)

Source: OFI

Three quarters of the hourly volume of original fiction offered by linear TV is broadcast in prime time (in growth, compared to last season’s 69%).

Fiction programming (hourly volume)
Not including platforms (Rai Play, Now, Netflix, Amazon Prime Video, Disney+)

Source: OFI

Between seasons, the original fiction prime time offer of Rai, Sky, and Mediaset has increased.

Rai is the only operator that produces original fiction also for non-primetime programming: the daily serial Il Paradiso delle Signore, Rai Gulp’s children’s series (down from last season).

Number of evenings of original fiction
Trend of the last 5 seasons

Source: OFI
NOTE. “Altri/others”: in the previous seasons, the programming of Sky, Fox and/or Disney primetime fiction was collected under this label. From 2020-2021, it only includes Sky evenings.

Compared to last season, Italian original primetime evenings are clearly growing: +35 and 24% increase.
All three operators of linear TV increase the number of primetime domestic fiction.

Primetime evenings – Percentages and absolute values
Season 2021-2022

Source: OFI

Rai offers more than two thirds of the primetime evenings of original Italian fiction aired in the season, although its percentage share drops compared with 72% of last season.

Interseasonal variation

2021-2022Variation2020-2021
Rai124+ 20
Sky29+ 9
Mediaset27+ 6
Total180+ 35

All three main channels of the public broadcaster contribute to the increase in Rai evenings’ offer: Raiuno, 103 evenings (+11); Raidue, 18 evenings (+6); Raitre, 3 evenings (+3).