Market Highlights

Compared to the last season, the offer of original Italian fiction has grown across all indicators: hourly volume (+ 38), number of titles (+ 12), evenings (+ 35). All players contribute to this increase in varying degrees: Netflix is the operator that grows the most in terms of hours and titles, Rai in terms of evenings.

Rai is confirmed as the pivotal operator on the Italian fiction market, offering more than two thirds of the total hours and evenings, and more than half of the total titles of the season.

Raiuno’s fiction is fundamental in Rai network’s strategy. Raiuno alone offers half of the entire seasonal hourly volume and just under half of the total titles.

In absolute terms, the hourly volume of both linear TV fiction (Rai, Mediaset, Sky) and platforms (Netflix, Amazon Prime Video and Disney +, but also Rai productions offered exclusively on Rai Play) have increased during the inter-season. In percentage terms, the fiction produced for linear TV is a definite majority share: platform productions in 2021-2022 are 11% of the total (similar to the past season).

 The production volume has increased and so has the number of active producers over this season. This confirms the consolidated trend towards fragmentation and polarization between major and minor fiction producers in Italy today.