Researches Intrattenimento 2019

Trend.tv — Audiovisual production: a report

CeRTA — Centro di Ricerca sulla Televisione e gli Audiovisivi | Aprile 2020

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Ratings

When Entertainment Improves Ratings

Original shows: added value per network

Generalist model
Prime time
Italia 1+77%
Canale 5+35%
Rete 4 / Rai 2 / Rai 3+10%
All day
Rete 4 / La7+16%
Italia 1 +13%
Canale 5 +10%
Multichannel model
Prime time
History+310%
Sky Uno+260%
TV 8 / Nove+105%
All day
History+265%
Nove+205%
Canale 5 +140%

CeRTA for APA
* Ratings increase in percentage: prime time and all day