The genres

Genres: Intensive/Extensive
Light entertainment, talk, talent & reality shows are the prime time leaders. «Container» shows rule daytime slots

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Genres: Generalist vs. Multichannel Model
‘Container’ shows, talk shows, and light entertainment are the key shows of generalist broadcasters. Game shows, factual and talent shows are the main programs on multichannel broadcasters. Magazines can be considered a «jolly» genre.

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Generalist Model: Flagship Channels
Rai1: a live and current-affairs channel. Canale5 privileges «light entertainment»

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Non-Premium Generalists, Minigeneralists and Thematic Channels
Each channel defines its entertainment identity privileging a specific genre

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Entertainment Supply Models
The osmosis among genres: besides «jolly» genres, factual shows have landed on generalist channels at different time slots

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