Researches Unscripted Supply 2025

Unscripted Supply 2025

CeRTA | October 2025

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Linear TV

Linear TV Polarizes with Leading Genres, Heightening Hourly Volume

Flagships focus on infotainment hours and a secondary genre (Rai1 Container; Channel 5 T-R-D).
Rai2 keeps all genres in balance. Minor channels choose leading genres: magazines, talk shows, and infotainment.


Multichannel operators expand scope by branching into additional genres. Themes point to a key genre (docs).