Innovation Index
Innovation Index: VOD Catalogues Increase Renewals
Original content grows on linear TV, while OTTs increase renewals. Rai1 presents less and less seasonal titles, while Kids’ channels (Rai Yoyo and Rai Gulp) and Canale 5 intensify production and hourly volume. Netflix drops significantly from 21/22
Innovation in Seriality: Genres & “Short Series”
Among the genres that drive the original content volume are Crime, Romance and Period. A low rate of original hourly volume is due to the renewal of Soap Operas. Short series are growing with the highest innovation index.