{"id":9570,"date":"2023-10-12T13:08:06","date_gmt":"2023-10-12T11:08:06","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?post_type=ricerca&p=9570"},"modified":"2023-10-18T10:55:25","modified_gmt":"2023-10-18T08:55:25","slug":"volume-structure-and-evolution-of-the-audiovisual-market","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/","title":{"rendered":"Volume, structure and evolution of the audiovisual market"},"content":{"rendered":"\n\n
\n\n

Revenues estimate of the audiovisual market in italy 2010 \u2013 2022 and forecast till 2025 – all media
\n (\u20acbil at nominal values)<\/span> <\/p>\n\n \n \n \n<\/div>\n\n\n

In 2022, the overall revenues of the Italian audiovisual market – Television, Cinema, “physical” video (DVD and Blue-Ray) and online offers (TVOD, EST, SVOD, AVOD)1<\/sup> – were worth approximately \u20ac10.8 billion<\/strong>, thus reaching pre-Covid-19 pandemic values but only thanks to the strong growth of online platforms.2<\/sup><\/p>\n\n\n\n

Between 2022 and 2025, significant growth is expected (CAGR 3.7%) <\/strong>also determined by the increase in revenues from paid online audiovisual services (EST, TVOD and SVOD) and, above all, from the free ones (AVOD) financed by advertisements.<\/p>\n\n\n\n\n

\n\n

Revenues estimate of the audiovisual market in Italy 2010 \u2013 2025 \/ by media
\n (\u20acbil at nominal values)<\/span> <\/p>\n\n \n \n \n<\/div>\n\n\n

Television is still the leading platform with 2022 revenues topping \u20ac7.9 billion <\/strong>(73%<\/strong> of the overall market). TV is to grow modestly, however, and its market share is destined to slip below 70%<\/strong> between 2024 and 2025.<\/p>\n\n\n\n

In 2022, heavily penalized by the Covid-19 pandemic, the Theatrical sector recorded a revenue of only \u20ac0.3 billion, a clear recovery but still far from pre-pandemic values. 2023 promises to be the real year of recovery for the domestic Box Office3<\/sup>.<\/p>\n\n\n\n

In 2022, revenues from pay VODs were estimated at around \u20ac1 billion<\/strong>4<\/sup> while revenues from video display advertising (AVOD services) \u20ac1.5 billion <\/strong>for a total online platform value of \u20ac2.5 billion<\/strong>.<\/p>\n\n\n\n\n

\n\n

Revenues estimate of the audiovisual market in Italy 2010 \u2013 2025 Traditional vs online media
\n (%)<\/span> <\/p>\n\n \n \n \n<\/div>\n\n\n

The weight of online audiovisual services is growing and in the space of 5 years (2017-2022) <\/strong>their market share has grown by 14%.<\/p>\n\n\n\n

In 2025, the cumulative revenues of online audiovisual services (TVOD, EST, SVOD and AVOD) will be worth approximately 28%<\/strong> of the overall domestic audiovisual market.<\/p>\n","protected":false},"featured_media":0,"parent":9565,"menu_order":0,"template":"","class_list":["post-9570","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"\nVolume, structure and evolution of the audiovisual market — APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volume, structure and evolution of the audiovisual market — APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"In 2022, the overall revenues of the Italian audiovisual market – Television, Cinema, “physical” video (DVD and Blue-Ray) and online offers (TVOD, EST, SVOD, AVOD)1 – were worth approximately \u20ac10.8 billion, thus reaching pre-Covid-19 pandemic values but only thanks to the strong growth of online platforms.2 Between 2022 and 2025, significant growth is expected (CAGR […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/\" \/>\n<meta property=\"og:site_name\" content=\"APA Ricerche\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T08:55:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@APAudiovisivi\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/\",\"url\":\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/\",\"name\":\"Volume, structure and evolution of the audiovisual market — APA Ricerche\",\"isPartOf\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#website\"},\"datePublished\":\"2023-10-12T11:08:06+00:00\",\"dateModified\":\"2023-10-18T08:55:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ricerche.apaonline.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ricerche\",\"item\":\"https:\/\/ricerche.apaonline.it\/en\/archivio-ricerche\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The domestic audiovisual production: economic values & industry trends\",\"item\":\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Volume, structure and evolution of the audiovisual market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#website\",\"url\":\"https:\/\/ricerche.apaonline.it\/en\/\",\"name\":\"APA Ricerche\",\"description\":\"Presente e futuro dell'audiovisivo\",\"publisher\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ricerche.apaonline.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#organization\",\"name\":\"APA Associazione Produttori Audiovisivi\",\"url\":\"https:\/\/ricerche.apaonline.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/03\/APA_Logo_new.png\",\"contentUrl\":\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/03\/APA_Logo_new.png\",\"width\":2146,\"height\":535,\"caption\":\"APA Associazione Produttori Audiovisivi\"},\"image\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/\",\"https:\/\/x.com\/APAudiovisivi\",\"https:\/\/www.linkedin.com\/company\/apt-associazione-produttori-televisivi\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Volume, structure and evolution of the audiovisual market — APA Ricerche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/","og_locale":"en_US","og_type":"article","og_title":"Volume, structure and evolution of the audiovisual market — APA Ricerche","og_description":"In 2022, the overall revenues of the Italian audiovisual market – Television, Cinema, “physical” video (DVD and Blue-Ray) and online offers (TVOD, EST, SVOD, AVOD)1 – were worth approximately \u20ac10.8 billion, thus reaching pre-Covid-19 pandemic values but only thanks to the strong growth of online platforms.2 Between 2022 and 2025, significant growth is expected (CAGR […]","og_url":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/","og_site_name":"APA Ricerche","article_publisher":"https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/","article_modified_time":"2023-10-18T08:55:25+00:00","twitter_card":"summary_large_image","twitter_site":"@APAudiovisivi","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/","url":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/","name":"Volume, structure and evolution of the audiovisual market — APA Ricerche","isPartOf":{"@id":"https:\/\/ricerche.apaonline.it\/en\/#website"},"datePublished":"2023-10-12T11:08:06+00:00","dateModified":"2023-10-18T08:55:25+00:00","breadcrumb":{"@id":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/volume-structure-and-evolution-of-the-audiovisual-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ricerche.apaonline.it\/en\/"},{"@type":"ListItem","position":2,"name":"Ricerche","item":"https:\/\/ricerche.apaonline.it\/en\/archivio-ricerche\/"},{"@type":"ListItem","position":3,"name":"The domestic audiovisual production: economic values & industry trends","item":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends\/"},{"@type":"ListItem","position":4,"name":"Volume, structure and evolution of the audiovisual market"}]},{"@type":"WebSite","@id":"https:\/\/ricerche.apaonline.it\/en\/#website","url":"https:\/\/ricerche.apaonline.it\/en\/","name":"APA Ricerche","description":"Presente e futuro dell'audiovisivo","publisher":{"@id":"https:\/\/ricerche.apaonline.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ricerche.apaonline.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ricerche.apaonline.it\/en\/#organization","name":"APA Associazione Produttori Audiovisivi","url":"https:\/\/ricerche.apaonline.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ricerche.apaonline.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/03\/APA_Logo_new.png","contentUrl":"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/03\/APA_Logo_new.png","width":2146,"height":535,"caption":"APA Associazione Produttori Audiovisivi"},"image":{"@id":"https:\/\/ricerche.apaonline.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/","https:\/\/x.com\/APAudiovisivi","https:\/\/www.linkedin.com\/company\/apt-associazione-produttori-televisivi\/"]}]}},"_links":{"self":[{"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/ricerca\/9570"}],"collection":[{"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/ricerca"}],"about":[{"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/types\/ricerca"}],"version-history":[{"count":4,"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/ricerca\/9570\/revisions"}],"predecessor-version":[{"id":10334,"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/ricerca\/9570\/revisions\/10334"}],"up":[{"embeddable":true,"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/ricerca\/9565"}],"wp:attachment":[{"href":"https:\/\/ricerche.apaonline.it\/en\/wp-json\/wp\/v2\/media?parent=9570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}