{"id":9394,"date":"2023-10-12T11:00:28","date_gmt":"2023-10-12T09:00:28","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?post_type=ricerca&#038;p=9394"},"modified":"2023-10-18T10:38:19","modified_gmt":"2023-10-18T08:38:19","slug":"the-entertainment-innovation-index","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/unscripted-supply-2023\/unscripted-2023\/the-entertainment-innovation-index\/","title":{"rendered":"The entertainment innovation index"},"content":{"rendered":"\n\n<div id=\"grafico-block_058ba6a69f9e0ab059df9312dbf334ff\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Original titles prevail but with a contraction of -9% compared to the 2021\/22 season The renewal offer is increasing (+10% titles and +15% hours of programming)     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-44.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_2f2f1de1615b65de5295d73c97de8983\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">The Entertainment innovation index by genre \/ Titles<br \/>\n          <span class=\"small text-black-50\">Docs are the innovative genre par excellence (86% original titles and 75% hours). Among other genres, Infotainment and T-R-D increase their original content (respectively +296% and +111% hours of programming). Original Magazines decrease (-23% titles and -26% hours)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-45.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_bb89b99e4ccb6172e18ee651ff4dd320\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">The Entertainment innovation index by genre \/ Hours     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_17.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_364235a724651b6bcc376b75da1fe0bc\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">The entertainment innovation index<br \/>\n          <span class=\"small text-black-50\">Short products increase (45% titles up to 4 episodes): one-shots increase (+9%), just as 2-4 episode formats (+28%). Innovation is also linked to short formats: 88% of one-shot titles are original.<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-47.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_7d297261e9179e9b3e227848fe31254f\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-48.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_f2353c0d52d64a46eaca7719352a4120\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-50.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_ad63a974b305bca8f58300c3f9c029fa\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-49.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_ec47ffa9ae40abb53d6eeefa56b33221\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">The entertainment innovation index: Llnear vs. streaming<br \/>\n          <span class=\"small text-black-50\">Innovation grows especially on streaming: 77% of OTT titles are new to the season (with an increase of 33%). Original products decrease within the linear offer (48% of the total, with a decrease of -15%) \t<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_cd11f837cdc27fbdaa5401ebe451efeb\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">The entertainment innovation index: generalist vs. multichannel<br \/>\n          <span class=\"small text-black-50\">On generalist channels, only 37% are original titles, down -67% compared to the 2021-22 season  Reverse ratio for multichannel models: 61% of titles are original (+69%) <\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-51_2.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_7a400ac1cffdb94d5aeddec7fa6fe393\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Players innovation (1\/3) <br \/>\n          <span class=\"small text-black-50\">Rai is the most innovative broadcaster with 4 channels among the top 5 with the highest rate of original titles: Raitre (+15%) and Rai1 (+26%) increasing, Rai2 decreasing (-33%). Increased original products on Food Network and TV 2000. Among OTTs, RaiPlay (+56%) and Amazon Prime Video (+108%) leaped. <\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_18.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_52a91d226dd8ffa065376474e536a117\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Players innovation (1\/3)     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_19.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\"><br \/>\n          * Platform available from September 2022 (not present in the previous survey)<\/p>\n     \n<\/div>\n\n\n\n<div id=\"grafico-block_c9a39eaea06ff43d32940ed99bd3f3d7\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Players innovation (2\/3)<br \/>\n          <span class=\"small text-black-50\">TV8 is the channel that experiments the most with respect to the total unscripted offering (84% of original titles in terms of hours). Thematic channels consolidate as experimental fields; Raidue first among generalists (45%)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-60.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\"><br \/>\n          * With at least 50 hours of unscripted production in the season and at least 5% of innovative production on the total unscripted<br \/>\r\n<\/p>\n     \n<\/div>\n\n\n\n<div id=\"grafico-block_004a301c44e3f09dc44a9eda4d9fd76e\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Players innovation (3\/3)<br \/>\n          <span class=\"small text-black-50\">Among OTTs, Netflix and Discovery+ present the highest volume of new releases out of the total unscripted offerings of Paramount+ and Amazon Prime Video: approximately 3\/4 of original titles<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-61.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n\n<div id=\"grafico-block_b7c53fe4a60227760893712c7d20282e\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Innovation index of international formats<br \/>\n          <span class=\"small text-black-50\">Only 1\/4 of the format adaptations are new to the season (ratio in line with the previous season)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2023\/10\/Apa_Ricerche_01_Unscripted_22_23_ENG_PT_1_-62.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>","protected":false},"featured_media":0,"parent":9091,"menu_order":7,"template":"","class_list":["post-9394","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The entertainment innovation index &#8212; 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