{"id":7594,"date":"2022-10-10T12:24:49","date_gmt":"2022-10-10T10:24:49","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?post_type=ricerca&#038;p=7594"},"modified":"2022-11-11T14:34:18","modified_gmt":"2022-11-11T13:34:18","slug":"focus-on-animation","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/unscripted-supply-2022\/kids-tv\/focus-on-animation\/","title":{"rendered":"Focus on animation"},"content":{"rendered":"\n<p>Animation is the strongest format in original productions and co-productions in the Kids sector:<br>&#8211; 44% compared to the macro-genres of the offer<br>&#8211; 88% increase compared to the previous season<\/p>\n\n\n\n<p>3 key elements currently characterize the sector:<\/p>\n\n\n\n<p><strong>1) National specificity as a crucial element for the production chain<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>project development in Italy with an eye on global circulation<\/li><li>animation as a vehicle of national culture and &#8220;professional knowledge&#8221;<\/li><li>enhancement of its educational vocation<\/li><li>progressive consolidation of the employment capacity of the sector<\/li><\/ul>\n\n\n\n<p><strong>2) Animation content is more adaptable to the formats required in the global scenario of the multi-platform supply<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>long seriality with a short content format<\/li><li>episodes of variable length according to specific targets<\/li><li>greater possibility of experimentation (hybridization with live action)<\/li><\/ul>\n\n\n\n<p><strong>3) Strategic criticality of the IP theme<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>difficult balance between the need to build co-production partnerships and to be in control of the content<\/li><li>importance of merchandising against a cyclical market trend<\/li><\/ul>\n","protected":false},"featured_media":0,"parent":6549,"menu_order":2,"template":"","class_list":["post-7594","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus on animation &#8212; 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