{"id":4708,"date":"2021-10-14T11:45:54","date_gmt":"2021-10-14T09:45:54","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?post_type=ricerca&#038;p=4708"},"modified":"2021-10-13T17:27:18","modified_gmt":"2021-10-13T15:27:18","slug":"the-audiovisual-market-in-italy-2010-2023","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/la-produzione-audiovisiva-nazionale-valori-economici-tendenze-e-sfide-di-un-settore-in-rapido-sviluppo-2021\/the-audiovisual-market-in-italy-2010-2023\/","title":{"rendered":"The audiovisual market in Italy 2010 \u2013 2023"},"content":{"rendered":"\n<p>Television is still the central medium in the audiovisual system, but the rapid growth of the online video environment endures and has actually increased, also owing to the Covid-19 pandemic, having touched a value of nearly <strong>\u20ac 2 billion <\/strong>in 2020.&nbsp;<\/p>\n\n\n\n<p>2021 is characterized by further growth for online revenues (VoD and AvoD) and the rebound in advertising investments on television (<strong>+ 33.2% <\/strong>in the first semester)<\/p>\n\n\n\n\n<div id=\"grafico-block_5f67204bb3628\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Estimate of revenues from the audiovisual market in Italy by means <br \/>\n          <span class=\"small text-black-50\">(\u20ac million)\u2028<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2021\/10\/ITALIAN-ORIGINAL_PNG_ENG_3.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: eMedia for APA<\/p>\n     \n<\/div>\n\n\n<p>The audiovisual content exploited on \u201ctraditional&#8221; media (TV, Cinema and physical Home video) generated <strong>81%<\/strong> of the total market resources in 2020 while the share of free and paid online consumption has reached <strong>19%<\/strong>.<\/p>\n\n\n\n<p>In 2023, the share of online media revenues on the total audiovisual market could reach 25%.<\/p>\n\n\n\n<p>This transformation of the audiovisual market introduces structural changes to the demand for original content (in the catalogue\/scripted genres) and represents the main challenge for linear TV operators.<\/p>\n\n\n\n\n<div id=\"grafico-block_615e9c1926e05\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Estimate of revenues from the audiovisual market in Italy: traditional vs online means<br \/>\n          <span class=\"small text-black-50\">(\u20ac million and %)\u2028<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2021\/10\/ITALIAN-ORIGINAL_PNG_ENG_4.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: eMedia for APA<br \/>\n          &#8211; The values relating to revenues from linear television services distributed on a national basis are e-Media elaborations on AGCOM data and operator data.<br \/>\r\n&#8211; The data relating to physical Home video are from Univideo Source.<br \/>\r\n&#8211; The data relating to cinema are sourced from Cinetel (&#8220;Cinema data in cinemas in 2020&#8221;<br \/>\r\n&#8211; VoD (Video on Demand) revenue figures include the three different services &#8211; Subscription Video on Demand (SVoD), Electronic Sell Through (EST), Transactional Video on Demand (TVoD) &#8211; and are the product of eMedia estimates and processing on Univideo data.<br \/>\r\n&#8211; The data relating to revenues from online advertising in video display formats (Online Video Adv) are processed by eMedia on FCP, IAB, Nielsen, Politecnico di Milano and Zenith data.<br \/>\r\n&#8211; All the estimates for the year 2021 and the forecasts for the years 2022 and 2023 are elaborations of eMedia.<br \/>\r\n&#8211; The value relating to the growth in advertising investments on the TV medium in the first half of 2021 comes from Nielsen.<\/p>\n     \n<\/div>","protected":false},"featured_media":0,"parent":4397,"menu_order":2,"template":"","class_list":["post-4708","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The audiovisual market in Italy 2010 \u2013 2023 &#8212; 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