{"id":4163,"date":"2021-10-14T11:45:05","date_gmt":"2021-10-14T09:45:05","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?post_type=ricerca&p=4163"},"modified":"2021-10-13T20:07:39","modified_gmt":"2021-10-13T18:07:39","slug":"2021-unscripted-supply","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/2021-unscripted-supply\/","title":{"rendered":"2021 unscripted supply \u2014 Report on the domestic audiovisual production"},"content":{"rendered":"\n

Executive Summary<\/strong><\/p>\n\n\n\n

  1. The resilience of the entertainment industry<\/strong>
    After slowdown of supply in the first phase of the pandemic, in spring 2020, the 2020-21 season got off to a positive start<\/strong>: the drop in the total hour volume (-2% in the 2021 “guaranteed” quarter, for a total of 10,500 hours) was fully reabsorbed in the following two quarters: at the end of the season there were 16,910 hours of unscripted original <\/strong>content, with a slight increase percentage <\/strong>compared to the pre-pandemic period.<\/li>
  2. The outcome as a combination of three factors<\/strong>
    Network <\/strong>activism(as Retequattro<\/em> and its Infotainment and Talk offer, + 29%; Tv8, with its Container shows, + 170%; and Canale 5<\/em>, with its Talent, Reality and Infotainment, + 13%); genre<\/strong> dynamism,<\/strong> increasingly relevant for the operators supply (in particular, Docu); the progressive, albeit slow growth of digital-only <\/strong>productions for streaming platforms (OTT but also streaming services of linear operators.)<\/li>
  3. The “intensive” drive of independent productions<\/strong>
    Independent production content leaped forward in the number of titles (+ 11%<\/strong> compared to the pre-pandemic period), although often short-length (Magazine and Columns) or one-shot products (True crime documentaries). 65% of the hour volume <\/strong>of daily entertainment was still covered by the broadcasters\u2019 in-house productions.<\/li>
  4. The streaming model<\/strong>
    More than two thirds of the digital-only unscripted <\/em>supply \u2013 titles and hour volume \u2013 is outsourced, thus assuming that a new “model” of collaboration is taking shape.<\/li>
  5. The crucial value of independent production<\/strong>
    Prime time <\/strong>is still the main time slot for outsourced content. 70% of unscripted shows in this range are outsourced or produced in collaboration with an independent production company.<\/li>
  6. Outsourced productions grow among generalist operators<\/strong>
    especially in terms of titles (+ 11% compared to the pre-pandemic period); while different models are used by multichannel<\/strong> operators, with a higher incidence of in-house content, compared to the pre-pandemic period.<\/li>
  7. International formats<\/strong>
    weigh slightly less in the total supply than in the pre-pandemic period (-3% titles), but the weight of original Italian formats <\/strong>is extremely light (only 1% of total titles)<\/li>
  8. Innovation index growth<\/strong>
    More than half of this season\u2019s supply includes original titles, although not significant when it comes to hour volume.<\/li>
  9. The production of “branded” content<\/strong>
    In line with the pre-pandemic period (7% total shows,) BE now enters non-linear networks <\/strong>(13% supply). Daytime is still its favorite slot, although prime time supply is growing (+13%)<\/li>
  10. Kids Tv: production and supply<\/strong>
    This sector makes use of extensive practice of international co-productions<\/strong>. Among the original productions, entertainment shows stand out (42%,) followed by animation (34%)<\/li><\/ol>\n","protected":false},"featured_media":5182,"parent":0,"menu_order":20,"template":"","class_list":["post-4163","ricerca","type-ricerca","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n2021 unscripted supply \u2014 Report on the domestic audiovisual production — APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/research\/2021-unscripted-supply\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 unscripted supply \u2014 Report on the domestic audiovisual production — APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"Executive Summary The resilience of the entertainment industryAfter 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