{"id":3254,"date":"2020-09-20T18:35:40","date_gmt":"2020-09-20T16:35:40","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/ricerca\/i-dati-dellofferta-rai-mediaset-sky-disney-fox-netflix-timvision-amazon-prime-2020\/indexes\/volume-orario\/"},"modified":"2020-10-02T09:43:32","modified_gmt":"2020-10-02T07:43:32","slug":"hour-volume","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/i-dati-dellofferta-rai-mediaset-sky-disney-fox-netflix-timvision-amazon-prime-2020\/indexes\/hour-volume\/","title":{"rendered":"Hour volume"},"content":{"rendered":"\n\n<div id=\"grafico-block_5f6784ac7522e\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">TV fiction supply per season (hour volume)<br \/>\n          <span class=\"small text-black-50\">Trend of the last 5 seasons <\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/09\/01_HOUR_VOLUME_1.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: OFI<\/p>\n     \n<\/div>\n\n\n<p>Compared to the previous season, the overall offer of original Italian fiction is down (- 38 hours).<\/p>\n\n\n\n<p>The TV fiction produced by specialized networks and platforms outside Rai and Mediaset (<em>Others<\/em>) has increased compared to the previous season and has more than doubled over the last five seasons.<\/p>\n\n\n\n\n<div id=\"grafico-block_5f6784ed7522f\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">TV fiction supply (hour volume)<br \/>\n          <span class=\"small text-black-50\">Market shares<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/09\/01_HOUR_VOLUME_02.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: OFI<br \/>\n          (*) The webseries Skam Italia 4 (4 hours) is counted in both the hour volume of Netflix and Timvision, for a total of 461 hours (compared to the actual 457 hours).<\/p>\n     \n<\/div>\n\n\n<p>In a market where the demand and the weight of newcomers such as Netflix are growing sensibly, Rai is yet the absolute leader in the production of Italian fiction, offering three quarters of the seasonal hour volume.<\/p>\n\n\n\n\n<div id=\"grafico-block_5f67853e75230\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\"> TV fiction supply (hour volume)<br \/>\n          <span class=\"small text-black-50\">Interseasonal differences<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/09\/01_HOUR_VOLUME_03.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: OFI<\/p>\n     \n<\/div>\n\n\n<p>The decrease in offer of Rai and Mediaset is linked to the Covid emergency.<\/p>\n\n\n\n<p>Rai. The closure of production sets deferred the filmmaking of <em>Un posto al sole<\/em> and of <em>Il paradiso delle signore<\/em>, causing a gap in the daily programming of the two serials for a few months.\u00a0<\/p>\n\n\n\n<p>Mediaset. Following the downturn in the advertising market, this private broadcaster has chosen to postpone the airing of a few titles already produced.<\/p>\n\n\n\n<p>The original Italian production offer on specialized networks (Sky, Fox) and on Netflix (which has doubled its hour volume compared to the previous season) is growing. Amazon Prime has made its Italian production debut with a low budget series.<\/p>\n\n\n\n\n<div id=\"grafico-block_5f67858e75231\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Domestic fiction supply<br \/>\n          <span class=\"small text-black-50\">Linear TV vs streaming platforms<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/09\/01_HOUR_VOLUME_04.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: OFI<\/p>\n     \n<\/div>\n\n\n<p> The Covid emergency has had a depressing effect on the domestic linear TV fiction offer, which immediately suffered from the closure of the production sets of daily series and the prospective decision of preserving some titles in view of a more profitable future programming placement. Overall, original Italian fiction on Rai, Mediaset, Sky, Fox, Disney networks has dropped by 57 hours between seasons.\u00a0<\/p>\n\n\n\n<p> Although still in large minority, the offer of original Italian fiction on streaming platforms (Netflix, Raiplay, Timvision, Amazon Prime) has doubled, compared to the past season (+ 19 hours,) passing from 4% to 9% of the total.<\/p>\n\n\n\n\n<div id=\"grafico-block_5f67860375233\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Rai &#8211; Season 2019-2020\u2028<br \/>\n          <span class=\"small text-black-50\">Distribution of Italian TV fiction (hour volume)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/09\/01_HOUR_VOLUME_05.png\" class=\"img-fluid\" \/>\n     \n          <!--p class=\"small text-black-50 \"><br\/-->\n     <p class=\"fonte_grafico mt-2\">Source: OFI<\/p>\n     \n<\/div>\n\n\n<p>Rai is also the only operator that supplies fiction across the entire distribution spectrum: generalist (Raiuno) and semi-generalist (Raidue, Raitre) channels, specialty channels (Rai Gulp) and, a real novelty for the Season, its streaming platform, Raiplay.<\/p>\n","protected":false},"featured_media":0,"parent":3252,"menu_order":0,"template":"","class_list":["post-3254","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hour volume &#8212; APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/research\/i-dati-dellofferta-rai-mediaset-sky-disney-fox-netflix-timvision-amazon-prime-2020\/indexes\/hour-volume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hour volume &#8212; APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"Compared to the previous season, the overall offer of original Italian fiction is down (- 38 hours). 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