{"id":2397,"date":"2020-04-17T08:59:23","date_gmt":"2020-04-17T06:59:23","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/ricerca\/trend-tv-audiovisual-production-a-report\/branded-entertainment-the-role-of-be-in-the-production-of-original-entertainment\/i-casi-rilevanti\/"},"modified":"2020-04-17T11:34:25","modified_gmt":"2020-04-17T09:34:25","slug":"relevant-cases","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/trend-tv-audiovisual-production-a-report\/branded-entertainment-the-role-of-be-in-the-production-of-original-entertainment\/relevant-cases\/","title":{"rendered":"Relevant Cases"},"content":{"rendered":"\n

Relevant Cases<\/strong><\/p>\n\n\n\n
\"\"<\/figure><\/td>
The Ariston Comfort Challenge (Ariston)
<\/strong>Documentary 1×60\u2019 (DMAX)
\u2014 Created upon a content marketing project of the brand (adapted from a web product to TV)
\u2014 Broadcasted on the Discovery channels of 30 countries (mainly Eastern Europe)<\/td><\/tr>
\"\"<\/figure><\/td>
Alle origini della bont\u00e0 (Barilla)
<\/strong>Magazine 4×40\u2019 (Rai 1)
\u2014 Focus on the \u201cMade in Italy\u201d and Italian \u201cExcellency\u201d (with Michelin-star chef Davide Oldani)
\u2014 Daytime and extensions (reruns + dedicated website) <\/td><\/tr>
\"\"<\/figure><\/td>
Upgrade in famiglia (Samsung, Unieuro)
<\/strong>Game show 12×40\u2019 (Italia 1)
\u2014 \u201cMultibrand\u201d project based on an Israelian format
\u2014 Second season with a new mechanism: introduction of the Unieuro brand \u201cconsultant\u201d <\/td><\/tr>
\"\"<\/figure><\/td>
Mix&Match (Yoox)
<\/strong>Game show 8×55\u2019 (Sky Uno)
\u2014 Fashion show in prime time on Sundays
\u2014 Linked to the network\u2019s identity (Lodovica Comello)<\/td><\/tr>
\"\"<\/figure><\/td>
Hair Master (Wella)
<\/strong>Talent&Reality 4×55\u2019 (La5)
\u2014 Talent show for hair-stylists <\/em>based on an Israelian format 
\u2014 Relevant use of transmedia<\/td><\/tr>
\"\"<\/figure><\/td>
Gi\u00f9 in 60 secondi (Fastweb)
<\/strong>Factual&Scripted Ent. 5×30\u2019 (Italia 1)
\u2014 Third season of this daytime adventure show aired on Saturdays
\u2014 Involving celebrities <\/td><\/tr>
\"\"<\/figure><\/td>
Un dolce da maestro (Campus Etoile Academy)<\/strong>
Game 3×55\u2019 (La7)
\u2014 Cooking show aimed at hiring
\u2014 A weekly show with daily interstitials on La7d <\/td><\/tr><\/tbody><\/table>\n","protected":false},"featured_media":0,"parent":2380,"menu_order":3,"template":"","class_list":["post-2397","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"\nRelevant Cases — APA Ricerche<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevant Cases — APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"Relevant Cases The Ariston Comfort Challenge (Ariston)Documentary 1×60\u2019 (DMAX)\u2014 Created upon a content marketing project of the brand (adapted from a web product to TV) \u2014 Broadcasted on the Discovery channels of 30 countries (mainly Eastern Europe) Alle origini della bont\u00e0 (Barilla)Magazine 4×40\u2019 (Rai 1)\u2014 Focus on the \u201cMade in Italy\u201d and Italian \u201cExcellency\u201d (with […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricerche.apaonline.it\/en\/research\/trend-tv-audiovisual-production-a-report\/branded-entertainment-the-role-of-be-in-the-production-of-original-entertainment\/relevant-cases\/\" \/>\n<meta property=\"og:site_name\" content=\"APA Ricerche\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-17T09:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-09-alle-07.24.54.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@APAudiovisivi\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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