{"id":10965,"date":"2024-10-09T15:19:32","date_gmt":"2024-10-09T13:19:32","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/ricerca\/the-domestic-audiovisual-production-economic-values-industry-trends-2024\/il-valore-degli-investimenti-nella-produzione-di-contenuti-audiovisivi-originali\/"},"modified":"2024-10-29T16:04:00","modified_gmt":"2024-10-29T15:04:00","slug":"investment-value-in-the-production-of-original-audiovisual-content","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends-2024\/investment-value-in-the-production-of-original-audiovisual-content\/","title":{"rendered":"Investment value in the production of original audiovisual content"},"content":{"rendered":"\n\n<div id=\"grafico-block_514a9cbeba74c706415d3a1877afba51\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Production value estimate of italian original works \/ All channels and genres <br \/>\n          <span class=\"small text-black-50\">(\u20acm at nominal values \u200b\u200band %)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_05-1.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Overall, tallying the estimated production cost of all Italian titles produced for Cinema, TV, and online platforms (all scripted and unscripted genres and subgenres), the 2023 value of audiovisual production has exceeded <strong>\u20ac2bn<\/strong>, recording an annual growth rate (CAGR) of <strong>11.6%<\/strong> starting from 2017.<\/li>\n\n\n\n<li>The 2023 value (<strong>\u20ac2,041bn<\/strong>) has nearly doubled the 2017 figure.<\/li>\n<\/ul>\n\n\n\n\n<div id=\"grafico-block_20091c8913b89d2990dce4ec7a1aaf07\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Production value estimate of italian original works for cinema, TV, and VoD <br \/>\n          <span class=\"small text-black-50\">(\u20acm at nominal values \u200b\u200band %)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_06-1.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to 2022, production volumes for the three primary platforms have been growing: Cinema (<strong>+21%<\/strong>), TV (<strong>+8%<\/strong>), and VoD (<strong>+16%<\/strong>).<\/li>\n\n\n\n<li>There has been significant growth in theatrical film production, reaching figures never seen before (354 films produced in 2023 vs. 314 in 2022) with a rising effect on the total production value.<\/li>\n\n\n\n<li>Television remains the most important means in terms of value, certainly thanks to the weight of the production of entertainment titles and other unscripted genres, currently marginal in the VoD sector.<\/li>\n<\/ul>\n\n\n\n\n<div id=\"grafico-block_bd9032fa8b9049117536d9264260c2d0\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Production value estimate of italian original works by macro-area genres <br \/>\n          <span class=\"small text-black-50\">(\u20acm at nominal values) \u000b<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_07-1.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>As per previous years, all genres (Fiction, Animation, Documentaries, Entertainment, etc.) have grown in 2023, particularly those supported by tax credits, which are the main component of public aid.<\/li>\n\n\n\n<li>Fiction series and movies were worth approximately <strong>74%<\/strong> of the video-television scripted genres in 2023, overall totaling nearly <strong>\u20ac950ml<\/strong>, and growing thanks to Animation and Documentaries, which, compared to 2017, quadruple their value.<\/li>\n\n\n\n<li>Spending on entertainment and other genres (Talk Shows, Magazines, In-depth programs, etc.) for TV and VoD totaled \u20ac390m in 2023.<\/li>\n<\/ul>\n\n\n\n\n<div id=\"grafico-block_77a25f5cc90365a619c8175b2448bd1c\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Production value of italian original animation works <br \/>\n          <span class=\"small text-black-50\">(\u20acm at nominal values)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_08-1.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, the production value of Animation titles (for TV and VoD) continued growing, increasing from <strong>\u20ac102<\/strong> to <strong>\u20ac167m<\/strong>. In the same period, Animation VoD titles have grown at an average annual rate of <strong>27%<\/strong>.<\/li>\n\n\n\n<li>These figures include works of Italian nationality in minor co-production (Italian companies owning less than 50%).<\/li>\n\n\n\n<li>The growth of animation production between 2021 and 2023 is mainly determined by investments in titles with a primary VoD distribution and some extremely high-budget productions, which alone were worth more than half of the total production value.<\/li>\n<\/ul>\n\n\n\n\n<div id=\"grafico-block_87eebf6c7faec2e2bc2ce042d11c0da3\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">Production value of italian original documentary works <br \/>\n          <span class=\"small text-black-50\">(\u20acm at nominal values)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_09-1.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, the production value of documentary titles (for TV and VoD) grew significantly from <strong>\u20ac65<\/strong> to <strong>\u20ac77<\/strong> with an average annual growth rate of <strong>27%<\/strong>.<\/li>\n\n\n\n<li>The growth of TV and VoD documentary titles strongly supported by Tax Credits, also characterized the production volume of theatrical documentaries, which have increased from <strong>41<\/strong> (<strong>25%<\/strong> of the total) in 2017 to <strong>119<\/strong> (<strong>39%<\/strong> of the total) in 2023.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"parent":10958,"menu_order":3,"template":"","class_list":["post-10965","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investment value in the production of original audiovisual content &#8212; 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