{"id":10960,"date":"2024-10-09T13:01:38","date_gmt":"2024-10-09T11:01:38","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/ricerca\/the-domestic-audiovisual-production-economic-values-industry-trends-2024\/dimensioni-struttura-e-evoluzioni-del-mercato-audiovisivo\/"},"modified":"2024-10-29T16:01:04","modified_gmt":"2024-10-29T15:01:04","slug":"volume-structure-and-evolution-of-the-audiovisual-market","status":"publish","type":"ricerca","link":"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends-2024\/volume-structure-and-evolution-of-the-audiovisual-market\/","title":{"rendered":"Volume, structure and evolution of the audiovisual market"},"content":{"rendered":"\n\n<div id=\"grafico-block_7b1dc5a0c77f0ce59a7ddadb90d8b69b\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">2010\u20132023 revenues in the italian audiovisual market and 2026 forecast \/ All media <br \/>\n          <span class=\"small text-black-50\">(\u20acbil at nominal values) <\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_01-3.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, the overall revenue in the Italian audiovisual market &#8211; Television, Cinema, &#8220;physical&#8221; video (DVD and Blue-Ray &#8211; now irrelevant in terms of volume), and online offer (TVoD, EST, SVoD, AVoD) &#8211; were worth slightly less than <strong>\u20ac12.8 billion<\/strong>.<\/li>\n\n\n\n<li>Between 2023 and 2026, significant growth is expected <strong>(CAGR 3.7%)<\/strong>, essentially determined by a revenue increase based on two online components: paid audiovisual services (TVoD, EST and SVoD) and free services (AVoD \/ sharing platforms) financed by advertising (video and social video formats).<\/li>\n<\/ul>\n\n\n\n\n<div id=\"grafico-block_e3721f69514dc53d375c201276270517\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">2010 \u2013 2026 italian audiovisual market revenues \/ By media  <br \/>\n          <span class=\"small text-black-50\">(\u20acbn at nominal values and %)<\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_02-3.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Television is still the leading audiovisual outlet with 2023 revenue in the order of <strong>\u20ac8.2 billion<\/strong> (71% of the total market).<\/li>\n\n\n\n<li>In 2023, Exhibition recovered significantly from the Covid-19 pandemic years, recording revenues (takings and advertising investments) of <strong>\u20ac0.51bn<\/strong>. In 2024, the domestic Box Office should reach pre-pandemic figures.<\/li>\n\n\n\n<li>In 2023, paid VoD revenues (all TVoD, EST and SVoD services) have been estimated at around <strong>\u20ac1.1bn<\/strong>, while video display advertising revenues (AVoD services and social video advertising) are estimated at <strong>\u20ac1.7bn<\/strong> for a total value of the online sector of<strong> \u200b\u200b\u20ac2.8bn<\/strong> (24% of the market).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n\n<div id=\"grafico-block_52c81a6fb80fd1b744f216c507f2b2ef\" class=\"grafico mb-5\">\n\n     <p class=\"titoletto pt-2 mb-3 bd\">2010\u20132026 italian audiovisual market revenues \/ Traditional vs online media<br \/>\n          <span class=\"small text-black-50\">(%) <\/span>     <\/p>\n\n          <img decoding=\"async\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2024\/10\/ApaRicerche_eMedia_Italian_Origin_24_ENG_03-4.png\" class=\"img-fluid\" \/>\n     \n     \n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>The growth of online services within the audiovisual market endures &#8211; irreversibly and according to forecasts &#8211; while traditional media retreat.<\/li>\n\n\n\n<li>Overall, in 2023, the online offer reached 24% of the total market and is estimated to grow by 3% in 2026, reaching a 27% share of the market.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":10958,"menu_order":1,"template":"","class_list":["post-10960","ricerca","type-ricerca","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volume, structure and evolution of the audiovisual market &#8212; APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/research\/the-domestic-audiovisual-production-economic-values-industry-trends-2024\/volume-structure-and-evolution-of-the-audiovisual-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volume, structure and evolution of the audiovisual market &#8212; 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