APA presented the “2nd Report on National Audiovisual Production” within the MIA – International Audiovisual Market.<\/p>\n\n\n\n
President Leone illustrated the document in the presence of the Chief of Cabinet of MIBACT Lorenzo Casini, the CEO of RAI Fabrizio Salini, the Director of Fiction Mediaset Daniele Cesarano, the EVP Programming of SKY Italia Nicola Maccanico and the VP Original Series of Netflix Italia, Eleonora Andreatta.<\/p>\n\n\n\n
In 2018, national audiovisual production reached a value of 1.2 billion, recording a significant increase of approximately 14% compared to 2017. In 2019, a growth is estimated that would raise the value to approximately 1.3 billion euros.<\/p>\n\n\n\n
It is possible to identify some important current trends, including: the growth of exports and an ever greater increase in the interest of the Italian product on the part of foreign markets, the expansion of M&A activities, the positive effects of the tax credit for the television product as a lever for the development of the sector.<\/p>\n\n\n\n
The significant growth in the orders of VoD operators, whose value is equal to 50 million in 2018 and, according to estimates, exceeds 70 million in 2019.<\/p>\n\n\n\n