{"id":3636,"date":"2021-03-26T15:51:30","date_gmt":"2021-03-26T14:51:30","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?p=3636"},"modified":"2021-03-26T15:54:20","modified_gmt":"2021-03-26T14:54:20","slug":"il-piano-beyond-connectivity-e-il-futuro-ruolo-di-tim-nel-mercato-video-televisivo","status":"publish","type":"post","link":"https:\/\/ricerche.apaonline.it\/en\/articles\/il-piano-beyond-connectivity-e-il-futuro-ruolo-di-tim-nel-mercato-video-televisivo\/","title":{"rendered":"\u201cBeyond Connectivity\u201d: the future role of TIM on the video-television market"},"content":{"rendered":"\n

Tim has recently\napproved its strategy plan for the three-year period 2021-2023. The project is named\nBeyond Connectivity,<\/a><\/em> and not by chance, as it traces the path for the\ndevelopment of the group’s video-television offer, placing it at the core of an\noverall strategy that should lead the market leader to develop into an\nintegrated media operator in all respects. The Beyond Connectivity<\/em> venture\ncomes after a long period marked by a \u201cdifficult relationship\u201d with the\naudiovisual market, often spotted by uncertainties and sudden changes of gear\nand strategy choices.<\/p>\n\n\n\n

When Italian group\nTIM was still SIP, at the time of its domestic monopoly, it was among the first\ntelecommunications groups to take the path of pay-TV and Video-on-Demand (VoD)\n\u2013 and with determination, as proven by its memorable Stream network developed\nin the mid-Nineties in the midst of the first “epic” Information\nHighway and the advent of digital networks. After selling Stream, which in 2003\nmerged into the newborn Sky Italia, Telecom Italia’s adventure in pay-TV was brusquely\ninterrupted to resume timidly but unsuccessfully a few years later with IPTV\nand then in 2010 with CuboVision, an ambitious media player that gave birth to TimVision,\nwhich today offers live streaming channels and VoD services and has also begun\nto produce original series and docuseries (such as Skam, Dark Polo Gang,\nSinatra, L\u2019amica geniale<\/em>).<\/p>\n\n\n\n

Today, TimVision\u2019s\npaid offer is structurally integrated with Tim\u2019s broadband offer. Clearly, the\ngroup follows the path of all major telecommunications operators who are also\nthe new pay-TV players. In almost all countries, as a matter of fact, “traditional”\nlinear pay-TV is now fully integrated with broadband offers and the two markets\noperate by the same token. In the US, the most important mergers (AT&T with\nDirectTV and eventually with Warner Media; as well as the acquisition of Dreamworks\u2019\nNBC Universal by Comcast, and then of Sky) have outlined the new market\nscenario, transforming telecommunications operators into the new \u201ccable TV\u201d\noperators \u2013 pay-TV and Over-the-Top offers being today increasingly integrated.<\/p>\n\n\n\n

Now, two basic\nfactors have pushed Tim to enhance its video-television offer, consequently\nstrengthening its presence on the linear\/non-linear pay-TV market. Firstly, Tim\nhas to face the competition on the broadband market, including the entry of\nSky\/Comcast, which already has a significant user-base (pay-TV subscribers) on\nits side. In the United Kingdom, Sky has long been the second largest\ntelecommunications operator with a market share of 24% while BT (British\nTelecom, the historical incumbent<\/em>) is “only” at 25%. But BT\nmanaged to keep its 25% only thanks to billionaire investments in sports that have\nmade it the second pay-TV operator. <\/p>\n\n\n\n

Tim can no longer\ndelay this venture: it must accelerate the formation of a strong\nvideo-television offering, as already anticipated in 2020 with various\nagreements (Disney+, Netflix, DAZN, NowTV, Discovery+). However, now it must\nmake a leap towards exclusive content, the only element of real strength in the\ncompetition among bundling<\/em> offers. It is no coincidence, in fact, that\nthe competition (and contention) is for the time being ignited on prominent\nsports rights, a crucial terrain for both \u201chistoric\u201d and new-generation pay-TV\noperators.<\/p>\n\n\n\n

The second element\nthat urges Tim to take important and more crucial steps (and therefore\ninvestments) concerns the churn rate (cancellation rate) of fixed and mobile\nbroadband offers. Triple or quadruple plays<\/em> (the offer of integrated\nconnection packages, voice, and video services) reduce the cancellation rate\nand the migration of customers to other operators. Furthermore, the acquisition\ncosts for new customers (CAC, Customer Acquisition Cost<\/em>) have\nsignificantly dropped, as well as the so-called Retention <\/em>Costs, which\nare the costs sustained to reduce the cancellation rate. On the other hand, the\nresults of the TimVision\u2019s offer boost came around immediately: at the end of\n2020, the latest indicators indicated a sharp reduction in churn rate.<\/p>\n\n\n\n

With a fast-growing\nSVoD market and a customer base of landline broadband users that has reached\n7.6 million (of which 4.4 on ultra-broadband or NGN), TIM is a candidate to\nbecome the second pay-TV operator or perhaps the first if it takes important steps\non the content market. Sports may not be enough, and in that case Tim would need\nto go back to its “Tim Originals<\/em>“.<\/p>\n\n\n\n

TIM broadband accesses on the retail market <\/strong>(000)<\/strong><\/em><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Tim has recently approved its strategy plan for the three-year period 2021-2023. The project is named Beyond Connectivity, and not by chance, as it traces the path for the development of the group’s video-television offer, placing it at the core of an overall strategy that should lead the market leader to develop into an integrated […]<\/p>\n","protected":false},"author":2,"featured_media":3640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"\n\u201cBeyond Connectivity\u201d: the future role of TIM on the video-television market — APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-piano-beyond-connectivity-e-il-futuro-ruolo-di-tim-nel-mercato-video-televisivo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cBeyond Connectivity\u201d: the future role of TIM on the video-television market — APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"Tim has recently approved its strategy plan for the three-year period 2021-2023. 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