{"id":2455,"date":"2020-05-19T15:21:16","date_gmt":"2020-05-19T13:21:16","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/news\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/"},"modified":"2020-05-19T15:43:03","modified_gmt":"2020-05-19T13:43:03","slug":"il-successo-di-disney-apre-una-nuova-fase-per-lo-svod","status":"publish","type":"post","link":"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/","title":{"rendered":"Disney+ Success Steers SVoD Towards a New Age"},"content":{"rendered":"\n<p>As known, the\nmeasures imposed by the domestic lockdown to contain the COVID-19 pandemic has spurred\npractically all media consumption. In particular, the time spent between March\nand April on TV and the Internet on all platforms has grown significantly. In\nthe United States, the consumption of gigabytes via the Internet only in the\nfirst quarter of the current year, and mainly thanks to the month of March, has\nregistered a 47% leap compared to the last quarter of 2019 (<em>source:\nOpenVault &#8211; OVBI 1Q 2020<\/em>). In the UK, the first day of actual lockdown\n(March 23) witnessed a significant increase in Internet consumption. These figures\neventually experienced a further leap the day after the launch of the SVoD\nservice Disney+ (<em>Source: IspReview<\/em>).<\/p>\n\n\n\n<p>On the media\nfront, the launch of Disney+ was undoubtedly the most important event of the\nfirst few months of 2020 &#8211; certainly expected, but unexpected in its results.\nLaunched in the USA in mid-November 2019 and then on many other markets,\nincluding Italy in the midst of the pandemic, Disney+ has reached 50 million\npaying subscribers in just 5 months after launching on its domestic market\n(data referring to the global number of subscribers in early April).<\/p>\n\n\n\n<p>At the end of the\nfiscal year (September 2020), the total number of Disney+ subscribers might\napproach the goal initially set (only a year ago) for the end of year 2023: a\nfigure placed around 60-70 million subscribers. Netflix expects 192 million at\nthe end of June 2020. That distance that seemed unbridgeable has now been\nsignificantly reduced.<\/p>\n\n\n\n<p>The success of\nDisney+ is the result of the historical strength of the Major and its powerful\nlibrary that controls a non-easy yet extremely high-valued target, in addition\nwith the time\u2019s circumstance: the lockdown of entire families that has awarded\nSVoD consumption \u2013 for kids, as well. Not only: the success of Disney+ also comes\nfrom its perfectly complementary nature with Netflix\u2019 offer, also thanks to its\nadvantageous price.<\/p>\n\n\n\n<p>Disney+ seizes\nwith \u201cnatural precision\u201d that <em>double subscription<\/em> market space: a second\nsubscription with access to an extremely vast offer with an overall cost of\nless than \u20ac15 per month. This second subscription, however, is a third one for\nmany users, since the Amazon Prime Video subscription is perceived as free, being\nfree of charge to the subscribers of Amazon Prime. At the end of 2019, there\nwere 14.3 million households on the British market with access to a SVoD\nservice (50% of the total penetration). Among these, 6.3 million are equipped\nwith a double or triple SVoD subscription.<\/p>\n\n\n\n<p>It is definitely\nprobable that the launch of Disney+ and its unexpected success shall not\nrepresent a threat or a stall for Netflix, because thanks to its offer, target\nand current price, the new service completes the possible &#8220;menu&#8221; of\nstreaming offers compatibly with families\u2019 expectations and means (time,\neconomic resources, interests).<\/p>\n\n\n\n<p>Therefore, for\nseveral reasons, (price, target, value and content exclusivity), the three\nservices that guide the SVoD market starting from 2020 (Netflix, Amazon Prime\nVideo and Disney +) form a complete and &#8220;steady&#8221; <em>pay package<\/em>. There\nwill certainly be competition for the production of original content (with\ngreat focus on local markets) but none of the three seem destined to suffer\nfrom the presence or growth of the other.<\/p>\n\n\n\n<p>Looking ahead,\neven in a short term, the real problem arises for other players within or\nentering the market, since family budgets, and therefore prospects of success,\nare considerably reduced. This applies not only to other global players,\nstarting with Apple with Apple TV, HBO (the launch of HBO Max is scheduled for\nMay 27 at a price of $12 per month), NBC Universal (which launches Peacock in\nJuly) but also for other operators already on the market (such as Now TV,\npresent in the UK, Italy, Germany and Spain).<\/p>\n\n\n\n<p>In addition to\nthose currently occupied by the three market leaders that offer complementary\ncontent as mentioned above, what are the possible voids in paid video\nstreaming? Indeed, there are three areas of possible coverage that can or will\nbe occupied by the fourth (and fifth) market players:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>there are still openings\nfor films and TV series produced and conveyed by major channels \/ brands \/\ntelevision studios (domestic and international);<\/li><li>sport also offered\nas a <em>day pass<\/em> (a formula that was one of the levers of Sky\u2019s NowTV\nservice);<\/li><li>big entertainment\nevents.<\/li><\/ol>\n\n\n\n<p>The second two\nareas (2 and 3) involve <em>live streaming<\/em>, a strong safeguard for linear\nbroadcasting, but all three together represent opportunities (perhaps the only\nopportunities) to gain SVoD presence for free and \/ or pay domestic players. At\nthe same time, however, they are also the three steady &#8220;survival&#8221;\nareas for linear pay-TV.<\/p>\n\n\n\n<p>Once the first\nhistorical era is completed (erosion of the physical home video), the SVoD\nmarket will necessarily evolve in the direction of a greater overlap with the current\npremium broadcast offers. The strategic question concerns the three areas above,\nmeaning how much content and editorial events that are still owned by linear\nbroadcasting shall remain in the hands of &#8220;historical&#8221; television players\nor shall slowly but surely slip into those of the current SVoD leaders. <br><\/p>\n\n\n\n<p><strong>Evolution\nforecast of Disney+ subscribers and current paying subscribers <\/strong>(<em>in millions<\/em>)\n\n\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/pucci-1024x455.png\" alt=\"\" class=\"wp-image-2447\" srcset=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/pucci-1024x455.png 1024w, https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/pucci-300x133.png 300w, https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/pucci-768x341.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Source: eMedia on Disney data and other sources<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As known, the measures imposed by the domestic lockdown to contain the COVID-19 pandemic has spurred practically all media consumption. In particular, the time spent between March and April on TV and the Internet on all platforms has grown significantly. In the United States, the consumption of gigabytes via the Internet only in the first [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[324],"class_list":["post-2455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-svod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney+ Success Steers SVoD Towards a New Age &#8212; APA Ricerche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ Success Steers SVoD Towards a New Age &#8212; APA Ricerche\" \/>\n<meta property=\"og:description\" content=\"As known, the measures imposed by the domestic lockdown to contain the COVID-19 pandemic has spurred practically all media consumption. In particular, the time spent between March and April on TV and the Internet on all platforms has grown significantly. In the United States, the consumption of gigabytes via the Internet only in the first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\" \/>\n<meta property=\"og:site_name\" content=\"APA Ricerche\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AssociazioneProduttoriAudiovisivi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-19T13:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-19T13:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/disney.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giada Carlettini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@APAudiovisivi\" \/>\n<meta name=\"twitter:site\" content=\"@APAudiovisivi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giada Carlettini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\"},\"author\":{\"name\":\"Giada Carlettini\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#\/schema\/person\/34664c3113e8da2aafca68ecf8a117f8\"},\"headline\":\"Disney+ Success Steers SVoD Towards a New Age\",\"datePublished\":\"2020-05-19T13:21:16+00:00\",\"dateModified\":\"2020-05-19T13:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\"},\"wordCount\":863,\"publisher\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ricerche.apaonline.it\/website\/wp-content\/uploads\/2020\/05\/disney.jpg\",\"keywords\":[\"SVoD\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\",\"url\":\"https:\/\/ricerche.apaonline.it\/en\/articles\/il-successo-di-disney-apre-una-nuova-fase-per-lo-svod\/\",\"name\":\"Disney+ Success Steers SVoD Towards a New Age &#8212; 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