{"id":1133,"date":"2019-05-13T13:22:40","date_gmt":"2019-05-13T11:22:40","guid":{"rendered":"https:\/\/ricerche.apaonline.it\/?p=1133"},"modified":"2019-05-13T13:22:41","modified_gmt":"2019-05-13T11:22:41","slug":"books-and-tv-series-a-new-alliance","status":"publish","type":"post","link":"https:\/\/ricerche.apaonline.it\/en\/news\/books-and-tv-series-a-new-alliance\/","title":{"rendered":"Books and TV Series, a new alliance"},"content":{"rendered":"\n

A\ntrue osmotic love affair has taken off between books and TV series,\nand in this regard last Friday May 10th<\/sup>\nat the Turin Book Fair, the Italian Publishers Association AIE, in\ncollaboration with IE-Informazioni Editoriali, have taken the floor\nby presenting the survey “TV Series, Reading and Book Buying”.\n\n<\/p>\n\n\n\n

The\nstudy examines the sales trend in bookshops and online stores\n(excluding Amazon) of eight titles that delivered eight TV series:\n“Gomorra” and “The Game of Thrones” for Sky; “The\nMan in the High Castle” for Amazon Prime Video; “Il\nCommissario Montalbano”, “L’amica geniale” and “The\nName of the Rose” for Rai; “Suburra” and “Thirteen”\nfor Netflix. The time frame was 2009-2019. The data show clear peaks\nof sales when the book passes from the bookstore to television.\nSimply check out what happened with \u201cTredici\u201d: a 2008 novel that\nboomed sales in 2017, in coincidence with the arrival of the TV\nseries. Or even \u201cThe Game of Thrones\u201d that, independently by its\nseason, ends up spurring the sale even of the series\u2019 first title.<\/p>\n\n\n\n

And\nall this, it must be said, continues into the following months, even\nafter the series was broadcasted. As if – after the TV series effect\nis over – viewers go to the bookshop to \u201csee\u201d the story from the\npoint of view of the page and no longer of the image.<\/p>\n\n\n\n

\u201cFor\nnow we are witnessing a phase of integration rather than\ncannibalization of these two forms of narration,\u201d explained AIE\nPresident Ricardo Franco Levi.<\/p>\n","protected":false},"excerpt":{"rendered":"

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